That's one of the greatest things about City of Heroes, yes.

One of my newer characters is a model hired to promote Crey's new line of chewing gum, Technomint®. She was given superpowers as part of her contract and became Minty Fresh Lass. (Not being from Paragon City, she doesn't quite believe some of the crazy "conspiracy theories" about Crey.) My "looking for team" macro includes a cheerful little sales pitch.