>VTuber
>
>VTuber Legend: How I Went Viral after Forgetting to Turn Off My
>Stream gives the setup away rather nicely. Yuki Tanaka went from
>foul-mouthed alcoholic employee of a black company to a sweet, lovable
>VTuber at Live-On who is only foul-mouthed and alcoholic when she's
>off the clock. Then the title happens, her fans find out about her
>love affair with Strong Zero (did Suntory pay for the mentions? They
>should have.), and her low-to-middling numbers go through the roof.
>
>Amusingly, the VTubers always appear as their streaming characters,
>although whether it's because that's how the source did it or because
>it's cheaper to just make one character model is beyond me.

Isn't that basically a summary of the vtubing industry as a whole? It really feels like, as vtubing has branched out from Asian markets and into Western ones, the cutesy and "family-friendly" atmosphere gave way to vtubers as people who feel most comfortable being themselves with a wafer-thin illusion of anonymity. You consider the rise of "menhera" vtubers like Pippa or "hag" vtubers like Matara and it's clear that the industry is a far cry from what it was even half a decade ago.