Whose older brother and his wife runs that out in the middle of nowhere? :D
HERO System is, of course, their largest product in the warehouses; which is not surprising because he started work as their secretary while his wife officially became the Office Goddess.
Now that is vested interest. (Not to mention the pains of writing a sourcebook myself; he makes Lucha Libre HERO with Watts look easy. And it was all his idea.)